A program website that introduces Performa21 through a strong identity, participant stories, an instructor profile and package selection. The public journey leads from understanding the offer to choosing a participation format.
Program packages & enrollment / ACTUAL WEBSITE CAPTURE
01 / THE DECISIONS
Decisions behind the experience.
01
Answer questions in a useful sequence
The program introduction, audience information, instructor profile and participant content each contribute a different piece of decision-making context.
02
Give the narrative a destination
Package selection is the point where exploration becomes a concrete choice. The surrounding content helps visitors arrive there with more understanding.
