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UNIVERSAL ELECTRICS

Technical products. A considered buying experience.

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An LED lighting catalog built around product categories, technical resources and trade relationships. The public experience connects browsing with reseller information and pricing enquiries.

TYPE
LED lighting & trade catalog
DIRECTION
Ecommerce
STATUS
Beta
WEBSITE
beta.universalelectrics.com
THE EXPERIENCE / DESKTOP + MOBILE
● ● ●beta.universalelectrics.comUniversal Electrics desktop website screenshot
Universal Electrics mobile website screenshot
Product range & discovery on Universal Electrics
Product range & discovery / ACTUAL WEBSITE CAPTURE
01 / THE DECISIONS

Decisions behind the experience.

01

Connect discovery with evaluation

Category browsing and technical resource requests support consecutive stages of the same decision: finding a product, then checking whether it is suitable.

02

Give trade relationships their own route

Reseller onboarding and pricing enquiries recognize professional buyers as a distinct audience with different information needs.

EXPLORE THIS SCREEN

FROM FIRST LOOK.
TO NEXT STEP.

Connecting product discovery with technical evaluation. The content supports both a quick browse and a more considered professional enquiry.

  1. 01

    Browse LED lighting categories and new products

  2. 02

    Find specification sheets and IES resources

  3. 03

    Explore reseller onboarding or request pricing and stock

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